OUR STORY

Our Logo


The reason for our name and the barbed wire motif should be obvious; visit ABOUT US, if it’s not. Our distinctive, tilted star, however, has a story all its own. . .


Our logo is a single star representing the collective “US” - Americans, and those that believe in the American dream - with barb-wire signifying Americans’ loss of rights, freedoms, and proper representation. Simply stated, the Star is the USA and the barbwire is our collective gulag within. Welcome to Gulag America. . .

Our Founders


What do you get when you cross a group of friends from diverse backgrounds, experiences, beliefs and affiliations - both personal and political?  Individuals that served our nation, their communities, their families & friends - all viewing the world in a "different light" - yet - respectful and supportive of each other?


You get an awesome boutique online apparel company that is the most unbiased, multicultural and respectful in the US, welcoming anyone willing to “display what’s on their mind,” no matter what pronouns you prefer, or who you love, how you look, or for whom you vote.


With this unbiased view, we recognize that America is hurting – in many ways. And even with all our differences, you, we, and the collective “US” share the exact same opinions and beliefs – even if our perspectives differ.
If you don’t love America – then we’re not for you. And if you don’t “make your voice heard” – you are simply agreeing with the status quo - welcome to Gulag America.

Our Products


More than anything else, we hope our products will help you express your thoughts and feelings in a fun and fashionable way, always mindful of the things we’ve lost, and the things we could yet lose. It is not our intention to cause offense, but in the end, we know we may not please everybody. Frankly, we’re not forcing anyone to buy anything. Force is just not our thing - it's another example of #gulagamerica!

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